Using the largest area at the Vietnam Motor Show, Mercedes-Benz wants to show that they are a key player in the Vietnamese auto market. With an area of nearly 950m2, including the used car sales area, the design of the exhibition area requires many functions for the visitors and can express Mercedes-Benz’s main concept: The Movement.
To convey the main concept and enhance the visitor’s experience, the design maximizes the area allowing vehicles to move, utilizing the length of the exhibition area by opening two ways on both sides to unveil cars in the show and connecting 2 main areas of the exhibition.